Have you got a marketing plan?
In this post I am sharing a free template that makes creating a marketing plan simple and fast. It is literally on a single A4 page, divided up into nine squares.
The 1-page marketing plan
You have to have a marketing plan. Why? Because you need to be clear what happens during the marketing stages listed below.
There is no need to write a novel though. Keep your marketing approach and plan concise. Here is a link to download a one page marketing plan template.
If you should have any problems with the link, we can email you the pdf copy. Just send an email to us at [email protected] with your request.
I came across the link to this cool template in the book The 1-page Marketing Plan by Allan Dib. My local library stocks this book and I can highly recommend it if you are interested in strategies that actually work for small and medium-sized businesses.
The marketing plan template shows a simple step-by-step process for creating your own personalised plan on one page. There are three stages, each with three squares. You just fill in each of the nine squares that make up this plan.
The 3 stages of your marketing plan
This cool one-pager is broken up into three phases, as follows:
- Before – prospects. Prospects are qualified contacts, or ‘ideal customers’.
- 1. Your target market: who will your customers be? can you describe them as a persona?
- 2. The message to your customers: why should they buy from you? What will you do for them?
- 3. How will you reach or engage with your customers? Examples are: meeting them face to face, cold calling, email campaigns, engagement via social media, networking, press releases, events, etc.
- During – leads. Leads are unqualified contacts or potential customers. They could be someone who has shown an interest by engaging on social media or subscribing to a newsletter on your website.
- 4. How will you get potential customers to buy your products or services?
- 5. How will you build and nurture customer relationships?
- 6. Your conversion strategy. This describes how you will create a good customer experience so that you can turn your customers into repeat buyers.
- After – customers. How will you grow your customer base?
- 7. Define how you will exceed your customers’ expectations.
- 8. Describe how you will grow your business so that you can generate a steady increase in revenue.
- 9. Write down incentives that will encourage your customers to give you referrals. You can achieve this by providing great content, an exceptional product or service, and superb customer service. And don’t be shy to ask for referrals!
So there you have it. All on one page. Please feel free to share this blog and the link if you find it useful and let us know what you think about it!